What is CVR?

Conversion Rate (CVR) is the percentage of visitors who complete a desired action out of the total number of visitors. This action could be making a purchase, filling out a form, signing up for a newsletter, or any other goal you've defined for your website or campaign.

Why CVR Matters

CVR is one of the most important metrics in digital marketing because it directly measures effectiveness. It helps you:

• Evaluate the performance of your website, landing pages, or campaigns
• Identify opportunities for optimization
• Make data-driven decisions about design, copy, and user experience
• Calculate the potential impact of improvements
• Benchmark against industry standards

When to Use CVR

CVR is most valuable when:

• Evaluating the effectiveness of landing pages
• Comparing different marketing campaigns
• A/B testing website elements
• Optimizing e-commerce checkout processes
• Measuring form completion rates
• Analyzing the impact of design or copy changes