What is CPC?

Cost Per Click (CPC) is a digital advertising model where advertisers pay a fee each time one of their ads is clicked. It's a way to measure the cost effectiveness of your digital advertising campaigns and is one of the most common pricing models in online advertising.

Why CPC Matters

CPC is a critical metric for evaluating the efficiency of your paid advertising campaigns. It helps you understand how much you're paying for user engagement and allows you to:

• Determine if your ad spend is delivering value
• Compare performance across different platforms and campaigns
• Optimize bidding strategies for better ROI
• Set appropriate budgets for advertising campaigns

When to Use CPC

CPC is most valuable when:

• Running performance-based campaigns where user engagement is the goal
• Driving traffic to your website or landing page
• Comparing the cost efficiency of different ad platforms
• Optimizing ad spend for direct response campaigns