What is CPA?

Cost Per Acquisition (CPA) is a marketing metric that measures the aggregate cost to acquire one paying customer on a campaign or channel level. It's one of the most important metrics for evaluating the efficiency of your marketing efforts.

Why CPA Matters

CPA is crucial for understanding the effectiveness of your marketing campaigns in generating actual business results. It helps you:

• Determine if your marketing campaigns are profitable
• Compare performance across different channels and campaigns
• Optimize your marketing budget allocation
• Set realistic acquisition targets

When to Use CPA

CPA is most valuable when:

• Running direct response or conversion-focused campaigns
• Evaluating the ROI of your marketing efforts
• Comparing the efficiency of different marketing channels
• Setting performance targets for marketing teams